YouTube
Role
Producer, Director, Live Event Programmer, Creative Strategist
Location
YouTube HQ in San Bruno, CA
The documentation video above is a tour of YouTube Design’s branded website, a multi-year project where I led strategy, creative and production.
Continue reading below for more context and additional projects.
After several years as a producer in independent film and commercial video production, YouTube reached out to with a need for a turn-key content and cultural solution in their UX department. Not long after that I was hired.
As the lead on Youtube Design creative strategy and video production, there was no end to the exciting work at YouTube HQ. From capital projects like remodeling the UX Film Studio to working on a logo and typeface redesign team, a live event series YouTube Design Talks, and many other brand projects working across departments as the resident video expert, I got to be the video guy inside the biggest video platform in the world and achieved a promotion within the first year.
As the lead on Youtube Design creative strategy and video production, there was no end to the exciting work at YouTube HQ. From capital projects like remodeling the UX Film Studio to working on a logo and typeface redesign team, a live event series YouTube Design Talks, and many other brand projects working across departments as the resident video expert, I got to be the video guy inside the biggest video platform in the world and achieved a promotion within the first year.
The UX team wanted something to showcase the amazing work of their design and product efforts and gave me the broad goal of generating interest from the broader design community. I pitched a website-as-hospitality gesture to welcome visitors into our digital home where they could get to know who we were and what we were up to. The vibe was considered and sharp, to reflect the precise talents of our design team; as well playful, to represent YouTube’s spirit of creativity that spans a vast sea of content that users have come to know and love.
After creating strategy, timelines, and budgets, leadership green lit the project. I led an internal team comprised of a copywriter, graphic designer, UX engineer, motion designer, and brought in external vendor teams when needed. We worked together to create a combination of case studies, long form product development write ups, and a section featuring the specific jobs people might apply for on our team.
As part of this project, I also created 4 original web series and handled all producing and directing of each show.
Live Event Producer, YouTube Design Talks
Directed a recurring long-form guest speaker series on design and creativity. I handled all guest programming, scheduling, hosting, marketing, facilitating workshops and video episode delivery.
After creating strategy, timelines, and budgets, leadership green lit the project. I led an internal team comprised of a copywriter, graphic designer, UX engineer, motion designer, and brought in external vendor teams when needed. We worked together to create a combination of case studies, long form product development write ups, and a section featuring the specific jobs people might apply for on our team.
As part of this project, I also created 4 original web series and handled all producing and directing of each show.
Live Event Producer, YouTube Design Talks
Directed a recurring long-form guest speaker series on design and creativity. I handled all guest programming, scheduling, hosting, marketing, facilitating workshops and video episode delivery.
Capital Project Management, UX Film Studio
Managed all vendors (construction, lighting, sound, cameras, etc.) from needs assessment through competitive bidding process to transform an unsuitable space into a professional production facility.
Cross Departmental Video Expert
Delivered over 70 internal videos as a one-man band.
In-house consultant to UX, marketing, VR/AR, and executive comms teams.
Corporate Installations and Events: themed takeovers of over 40 screens and 3 large scale LED walls across three buildings at YouTube’s Corporate HQ, involving my own work and curated content.
Managed all vendors (construction, lighting, sound, cameras, etc.) from needs assessment through competitive bidding process to transform an unsuitable space into a professional production facility.
Cross Departmental Video Expert
Delivered over 70 internal videos as a one-man band.
In-house consultant to UX, marketing, VR/AR, and executive comms teams.
Corporate Installations and Events: themed takeovers of over 40 screens and 3 large scale LED walls across three buildings at YouTube’s Corporate HQ, involving my own work and curated content.